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Following current social media marketing trends is a simple and effective way to elevate your marketing strategy, but what about breaking out of old habits? Are there some tactics that you implemented five years ago, and have continued to utilize over the years, but no longer prove to be effective? When was the last time you really evaluated your social media strategy? Here are the five social tactics that you should quit doing in 2021.

1. Sitting Your Brand on the Sidelines
   If 2020 showed us anything it was that brands are no longer afraid to use their platforms for the greater good. Consumers want to know that their favorite brands share the same values and beliefs. Brand activism is a long-term commitment where your brand must be authentic in your messaging and strategy. Plan ahead and be prepared.
2. Excessive Amounts of Content
   We’ve all heard that less is more. Publishing an excessive amount of organic content on social media every single day is a waste of resources. Focus more on quality v.s. quantity when it comes to your social media strategy. Which organic campaigns are performing really well? Let’s hone in on those campaigns, rather than waste time, money and resources on a large quantity of social media messages that perform adequately.
3. Posting with Zero Intention
   Look at your social media strategy as a whole. Does it feel authentic and as if it speaks to your brand? If the answer is no, then it is time to step back and reevaluate your why. Why are you posting? There is nothing more off-putting a brand could do than to send out an irrelevant or unoriginal social media message.
4. Unsolicited DMs
   It may seem like a good idea, and your intention may be in the right place, but for most people the unsolicited DM comes off as a pushy outdated sales tactic. If you must continue to use direct messaging as means of marketing, then we recommend crafting your message in the most authentic way possible. Your goal is to attract quality customers. Your messaging should reflect just that.
5. Delaying Responses
   Now more than ever it is important to be present and act in real-time. Develop a clear strategy for when you should pause v.s. when you should react. In addition, do not be afraid to set community guidelines for your social media channels.

Did you check off a couple of the above? Need help reevaluating your digital marketing strategy? Little Moon Marketing can help with a simple social media audit. Let’s chat today.

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