5 Simple Steps to Increased Social Media Engagement
It’s called social media for a reason! Without active social engagement, content creation doesn’t serve much purpose. When it comes to measuring social media success, engagement is one of the most important metrics for brands to track.
So, what exactly is engagement? It’s a measurement of the interactions with your social accounts – the reactions, comments, shares, clicks, even DMs, your content is receiving. Engagement is all about building a relationship with your audience, and just like any other relationship, it takes time to grow!
If you haven’t been feeling the love on your pages, or you’re just getting started with social media, you can boost your engagement with the right tactics. Here’s how!
As with any marketing strategy, you’ll need to understand your current performance and identify specific, achievable goals.You can utilize analytics tools to identify your current engagement rates and then use those to set monthly targets. Don’t get frustrated if you don’t see overnight success; remember, it takes time!
Visual content like photos and videos tend to drive more engagement than simple text posts, though that can vary by platform and the latest algorithms. Consider incorporating original content, such as behind the scenes photos of your employees, into the mix for even more engagement.
Crush your captions
Think of your captions as an extension of the content you’re posting. Captions give you another opportunity to relate to your audience and boost interaction. Experiment with Calls-to-Action (CTAs), hashtags and emojis, and tag other brands when appropriate!
Humanize your content
People engage more with content that is relatable and relevant to them. Share your human side on social media via posts about feel good moments, employee advocacy or other user generated content that speaks to your brand.
This one seems obvious, right? But you’d be surprised how often brands neglect to follow through with actually engaging with their followers. Social media engagement is a two-way street, and sometimes you need to make the first move! So be proactive and don’t be afraid to drive the conversation. Encourage interaction in your copywriting by posing questions to your followers and asking them to comment on your posts.
Creating engaging content on social media will help your followers get to know your business and increase the likelihood that they will become brand advocates and customers! Need some help implementing your social media engagement strategy? Contact us to learn more about our social media packages!