If you’re a business owner trying to navigate the ever-changing world of social media marketing, you’ve definitely heard a handful of these social media marketing myths before. Some of these myths may have successfully deterred you from trying to make social media marketing work for your business. 

Myth #1: Social media marketing is only for businesses with huge marketing budgets

There are several ways to achieve your social media marketing goals with a small budget. Like working with a local, boutique digital marketing agency specializing in social media marketing and strategy. Most agencies offer preset or custom packages to fit your business needs. We know a local Pittsburgh agency that could help 😉 

If you find that working with a smaller agency is still out of your budget, consider hiring a contractor to help you achieve your goals. There are plenty of freelance networks to find the right person for your business. Some of our favorites are Fiverr.com and even marketing-focused Facebook networking groups. 

Myth #2: You need to post every day on every platform

We’ve all heard it before. You have to post every day on every platform. Fortunately for marketers and business owners alike, that is not true. Especially in 2022, where each social media platform is very diverse. You can’t post the same content that you post on Instagram Reels on your LinkedIn Business Page. And, that’s OK! 

In today’s age of mass social media consumption, your audience could use a break from round-the-clock content. Consistency is critical, but not when you sacrifice the quality of your content. Defining your content cadence can be tricky, so it is important to work with social media marketing professionals who know the ins and outs of each platform. 

Myth #3: Social media marketing is not meant for my industry 

Social media has evolved into a tool that businesses of all types can use to elevate their marketing strategy. Even the driest industries can find a way to incorporate social media into their marketing strategy. It’s more than just aesthetic feeds and selling. Think – thought leadership, company culture, and community. 

Myth #4: I don’t need social media because I have a website

Excellent, you have a website! That’s the first step toward creating a cohesive digital marketing strategy. Now, what about your company updates? Thought leadership? Product education? Community engagement? Yes, you can accomplish most of this on a website, but how often is your audience visiting your website? Probably not daily. Social media lets you stay in front of your audience through daily updates. 

Myth #5: I’ll hire a college student with minimal experience to post on social media for me

Yes, you can, but social media marketing is more than just “posting.” It takes strategy, collaboration, and a team of experts to execute. Relying on someone with little to no experience to manage your business’s social media presence allows the possibility of error. 

We understand how alluring, confusing, and even intimidating some of these myths about social media marketing can be. Do you need clarity about social media marketing and how it can work for your business? Schedule a 30-minute discovery call with us to answer all of your questions.