Social media marketing creates different avenues to better reach your target audience in seconds. One of the most useful practices is cross-posting between different channels to boost your brand’s reach. Unlock your brand’s full potential by strategically sharing content across multiple platforms.

But wait! There’s more to it than just hitting “post.” We talked about the changes coming to the practice of cross-posting in January and how brands will have to start being more mindful in 2023. Let’s explore the pros and cons of cross-posting and how to do it right.

Perks of Cross-Posting:

Amplify Your Brand Visibility 📣

Why settle for less when you can reach more of your target audience with ease? Cross-posting ensures your content reaches new and existing customers alike, even if they use different platforms daily.

Keep Your Accounts Fresh 🔄

Stay relevant and top-of-mind with your followers by maintaining active accounts. Cross-posting lets you do this with minimal effort, ensuring all your accounts stay up-to-date.

Time is Money – Save Both! ⏰

Running a business or managing social media accounts can be time-consuming. Cross-posting enables you to create one post and share it on multiple platforms, saving you precious time and effort.

Proceed with Caution:

Beware of Redundancy 👯‍♀️

No one wants to see the same post everywhere. Repetitive and stale posts could deter your audience from engaging with your content. Try your best to keep it fresh.

Platform Compatibility Matters 📲

Different platforms have unique formats and purposes. Ensure your posts are tailored to each platform, avoiding an unprofessional appearance or mismatched content that could harm engagement.

Cross-Posting Done Right:

Format Compatibility is Key 🔑

Start by identifying platforms with similar formats and share content between them. This maintains a polished look and saves time. From there, use tools like Canva to quickly reformat your content for other platforms.

Automate & Streamline with Cross-Posting Tools 🛠️

Consider investing in cross-posting software that handles the heavy lifting for you. These tools schedule your appropriately formatted content to post on your schedule, taking the stress off your plate. Our personal favorite here at little moon is Loomly.com.

Ready to take your social media marketing to the next level? Our expert team at little moon is ready to help you create tailored strategies and content for maximum impact. Don’t wait – contact us today and let’s get started on elevating your brand’s online presence! 📩