The concept of a blog seems like a thing of the past, outdated, and more like a diary rather than a beneficial tool for business. So why do many brands still incorporate and invest in blogs in 2023?

Are you surprised to hear that having a blog on your website can benefit your online presence? Here’s how:

Having a blog can bring more traffic to your business’s website.

Adding blog pages to your website creates more opportunities for your site to rank in web searches. More on-page keywords mean more keywords to correspond with search engine searches or on the SERP (search engine results page). 

Ultimately, blogs help your SEO (search engine optimization), so your website will appear higher in the search and gain more traffic than your competition.

Blogs are a resourceful way to reach your targeted audience.

Generating blog posts can be a simple way to engage consumers. We all love simple. Blogs take little time and can take your website that much further.

Who doesn’t like to save money while also reaching marketing goals? Maintaining a relevant blog is a cost-effective way to gain attention for your business. 

Bonus! A blog post can double (or even triple!) as a social media post. Cross-posting the blog to your social media channels is a time-saving and money-saving tool that will check more than just one marketing box.

Connection with your audience is critical; blogs can do that for you.

Writing with your brand’s voice on your website could help attain more traffic. Creating a brand voice will make your audience feel comfortable with your business or product over the competition. By establishing your brand voice, you can become a thought leader in your industry, bringing more trust to your brand.

Keeping a routine blog is an easy way to stay connected. Staying current with your blog means keeping current with your audience and maintaining connections.

Not sure where to start with your brand’s blog? Reach out to us today to talk all things digital marketing and blogging.