Do you own a multi-location business? A company or brand with more than 50 employees? Read more about how your business could benefit from an employee ambassador program.
We’ve all seen advertisements featuring paid actors and influencers. They might grab our attention initially, but they often leave us with an inauthentic vibe. Audiences love to see and hear from real people who have real stories to share. In addition to your satisfied customers, you can include another group of ambassadors in your branding efforts – your employees.
If you aren’t already incorporating your employees into your marketing strategy, here are the top 5 reasons why you should!
1. You’ll increase your reach.
Most of your employees are likely on some form of social media, and they each have a network of family and friends who trust their opinion. By turning your employees into your brand ambassadors, you’ll multiply your audience and increase the reach of your messages.
2. You’ll boost engagement.
According to LinkedIn, content has 2x higher engagement when shared by employees vs. the company itself. That’s a hard statistic to ignore! Original content featuring photos and videos of your employees will drive more conversations about your products and services.
3. You’ll curate more UGC.
User-generated content (UGC) is today’s word-of-mouth marketing, and it’s all about content originating outside of your owned social accounts. An employee brand ambassador program will give you a platform to encourage UGC and boost your brand’s authenticity.
4. You’ll add a human touch.
There’s no doubt that your products and services are the focus of your sales and marketing strategy. You can package them up with a pretty bow, but it’s the human element of your brand that connects to consumers at the end of the day. People like to see themselves represented in the brands they support, and your employees can help draw that connection.
5. You’ll learn something new.
Employees can teach you a lot about your brand and offer a fresh perspective on promoting your business. In addition to providing feedback on new products and services, employees can share ideas from the social platforms they’re attuned to and offer you an opportunity to test your messaging.
Don’t miss out on leveraging the voice of your employees when it comes to your branding, especially on social media—interested in implementing an employee brand ambassador program? We can help you get started!