Establishing a strong brand identity can have a huge impact on how both offline and online audiences perceive you. Branding is about giving life to your core values, mission and voice – the components that make your business authentic and relatable! Beyond its role in your traditional brick and mortar presence, effective branding is also critical to your digital marketing strategy. And, especially if you’re just getting started in the space. Here’s why…
It Creates Consistency
Consistency is one of the most important aspects of building a successful brand. Everything from your company colors to your messaging helps to create your unique brand identity. It’s best to keep these elements uniform across all of your customer touch points. Keeping cohesive branding throughout your business’ online listings and social media pages helps to manage expectations. Viewers will know what to expect when they come across your business name and logo.
It Drives Awareness
Increased awareness is often a top goal for small business owners. When you incorporate branding into your digital marketing strategy, you are more likely to drive awareness and help your ideal customers find you. Social media branding helps businesses select the appropriate platforms, identify brand voice and develop relevant, shareable content that encourages users to interact. Free tools like Canva can be used to create branded graphics and templates to use on your profiles and even your email marketing. Keeping your digital presence visually consistent will help your business stay top-of-mind.
It Builds Trust
One of the perks of going digital is that it allows you to build relationships with current and potential customers. And what is the foundation of any relationship? Trust! By establishing a consistent brand and creating a positive perception of your business, you increase the chances of people engaging with your pages and ultimately moving down the marketing funnel.
Bottom line? Make branding a priority when it comes to your digital marketing strategy. Not only will it help you stand out from your competition, but it will allow audiences to get a real feel for your core business values and mission!