Most people have heard of the term SEO (search engine optimization), but not everyone understands it. If you’re new to digital marketing, you might even be intimated by this acronym. 

The good news is that the concept of SEO doesn’t have to be scary or overwhelming. By learning the basics of SEO, you’ll better understand how it can positively impact your business both on and offline!

So, what is SEO?

Moz defines SEO as “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” So, let’s break that down. When you have a website promoting your products or services, you want potential customers to find it. 

Search engine optimization helps people discover your web content organically rather than via paid ads. Separate from the paid results at the top of the search page, organic search results appear below and are “earned” via high-quality content, keyword usage, and other techniques.  

Your products and services can appear on the SERP (search engine results page) for relevant searches with a proper SEO strategy in place.

What is the purpose of SEO?

In this digital age, most people conduct research online before making an ultimate purchase decision. Search engine optimization helps your content rank higher in search engines and increases the quality and quantity of your website traffic.

You want to attract the right people to your website and drive conversions; SEO allows you to do that by providing visibility to your pages. 

How does SEO work, and how can you improve it?

Without getting overly technical, let’s dive into how search engine optimization works. Search engines have crawlers that scan the pages of websites to help provide relevant results to users. SEO helps these crawlers find your content, making it more likely to appear on the search results page. 

There are several methods for improving your search engine optimization. Still, some common ways include producing high-quality content, incorporating a keyword strategy, improving loading speeds, and getting legitimate backlinks from other sources.

If you’re interested in learning more about digital marketing for your business, we’d love to connect! Contact us today.