Better late than never, right? As we settle into 2025, we’re finally taking a moment to reflect on everything we accomplished last year. 2024 was packed with major milestones, some tough lessons, and moments that reinforced why we do what we do at Little Moon Marketing.
Our Office & Studio Space
One of our biggest wins last year was officially moving into our office and studio space in Gibsonia. For the past several years, we operated remotely, relying on Zoom calls, Zoom chat, and Monday.com project management. But we knew that to keep growing, we needed a space where our team could come together, collaborate in real time, and get creative.
Our new space has become a hub for brainstorming sessions, content shoots, and in-person client meetings. It’s given us the flexibility to meet our clients’ creative needs while providing a home base for our team to connect in ways that just aren’t possible over video calls.
A Grand Opening with a Really Great Sign
By spring, we made it official with a grand opening event in partnership with our local chamber of commerce. It was a full-circle moment—celebrating the growth of Little Moon alongside our community and clients who have been with us from the start. We also got a little extra shine with our brand-new sign, thanks to our neighbors at Sign Division, making our space feel even more like home.
Growing the Team
Last summer, we welcomed Kelly as our graphic design intern, and it didn’t take long for us to realize she was a perfect fit for our team. Fast forward to today, and she’s now our freelance graphic designer, leading creative direction and bringing fresh, strategic ideas to a variety of client accounts. Watching her grow from intern to an integral part of our team has been one of the most rewarding parts of the year.
Expanding Our Client Roster
2024 was a year of big moves in terms of the clients we worked with. We welcomed 10 new clients across industries like retail, food and beverage, higher education, and more. Each new partnership brought unique challenges and opportunities, and we are so proud of the work we’ve created together.
Lessons in Alignment & Boundaries
One of the most important (and difficult) lessons we learned last year was knowing when to walk away. For the first time in Little Moon’s history, we made the call to end a handful of client contracts that no longer aligned with our agency’s values, work style, or capacity.
Setting boundaries is never easy, but it’s essential to building a business that is both sustainable and fulfilling. These decisions allowed us to create space for projects that energize us, align with our expertise, and ultimately serve our clients better. It’s a lesson we won’t forget going into 2025.
Looking Ahead
With 2024 officially behind us, we’re stepping into 2025 with a clear vision and fresh energy. Last year reaffirmed the importance of investing in our team, setting strong boundaries, and refining the way we work. In the months ahead, we’re focused on strengthening our client relationships, growing our internal processes, and continuing to push the creative boundaries that set Little Moon apart.
To our team, our clients, and everyone who has supported us along the way—thank you. Here’s to another year of growth, creativity, and making bold moves. Let’s make 2025 our best year yet!
